Thursday, 4 September 2014

Fashion Awareness Direct (FAD) Fashion Futures Final

So September has rolled around again, which means it's fashion month! Exciting, eh?

Well, I'm excited about this month in particular because I've been lucky enough to be offered the opportunity to attend FAD's Fashion Future's final at London Fashion Week! How great is that?!

....What's that you say? What the blooming hell is FAD, you ask? Well then, let me enlighten you.

Fashion Awareness Direct, more simply FAD, is a registered charity in the UK which creates creative opportunities for young people between 15 and 25 years. Their expertise and workshops enlighten young people of how to realise their potential and bridge that daunting (speaking from experience here, guys) gap between education and successful careers in the fashion industry.

I was part of a one-day FAD workshop when I attended the Intensive Journalism course I was blabbing about a couple months ago. We went out and did a little street style photography, shop reports and created trend mood-boards based on our findings. I really enjoyed the experience and made some great contacts, which got me this show reporting gig for the FAD Fashion Futures final.

Finalist, Daniella, with her final design.

FAD offer several different programs, but their main program is the Fashion Futures course - which this year celebrates an astounding 10 years of inspiring young people!! This consists of learning all the practical skills required to design and create a garment.

Toni with her final design
This year 23 finalists who've passed through the program are showcasing their final design at London Fashion Week. You can learn more about the finalists here.

Renee with her final design. All images sourced from FAD blog.

The skills FAD provide participants are incredibly valuable, "It's not enough anymore to have 3 A's at A-Level", says finalist Daniela, and she's right. Programs like FADs' are helping future creatives to stand out from the crowd when applying to Universities and jobs. Charities like FAD are a necessity for helping young people learn more about the industry; if you can spare any money, any and all donations will be of a huge benefit to the charity and the future generations of creatives and designers in England.

I'm really looking forward to seeing all of the finalists offerings in person at Fashion Week, and to sharing my show report with you all.

All the best,



  1. Great post!

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  3. So Pretty
    I really like all of these designs .. So feminine.

  4. Nice sharing! Glad to read your post!


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