Thursday, 4 September 2014

Dr. Martens: Heritage British Brand

Always at the forefront of British alternative and youth culture, Dr. Martens began life humbly as the boots for policemen and industrial workers. But in the 1950's when youth came to realise they no longer wanted to look like their parents, Dr. Martens came into play.

It was the skinheads who first adopted the boot, prior to Pete Townsend of The Who donning a pair of classic 1460s on stage and bringing the brand to the attention of the masses. Soon after, a pair of Docs became a part of every youth culture's look.

Today, Dr. Martens are putting their prices of two of their classic designs back to their 1960s original price...£3.

I didn't personally fancy fighting my way through the carnage on Carnaby Street to get a pair, but good luck to all of those at the 4 stores involved.

Dr. Marten's current campaign asks us: what do you stand for?

Me? I stand for adventure, equality and freedom (especially when I'm wearing my floral 1461s).

What do you stand for?



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