Sunday, 23 March 2014

Designers/ Dunhill

Vivienne Westwood
Richard Nicoll
After a superior London Fashion Week this February, with trends aplenty and stunning collections across the board I've been incredibly inspired by the new power play on the catwalk. It looks like the woman who means business is on the minds of many designers for F/W 2014.

Paul Smith
Paul Smith

There was masculine tailoring - a pinstripe here and there - not just on the catwalk but in the glossies too.

I don't know about you but I'm a sucker for the printed media. LOVE Magazine is one of my personal favourites for their exquisite editorials and shoots - the photo appreciator that I am. I picked up the latest issue the other day and was drawn to Dunhill's latest campaign which reminded me of this seasons silhouettes. Yes, its menswear, but a lot of the designers took inspiration from such masculinity for their womenswear collections - not to forget the return of the heritage trend and the resulting classic tailoring that Alfred Dunhill is so eponymous for.

Dunhill S/S Campaign. Model Craig McDean Source

Alfred Dunhill, known mainly just by Dunhill, is just that kind of heritage brand that inspires womenswear designers to integrate masculinity to their collections.

Alfred Dunhill breathed new life into his fathers namesake brand in 1893, which had been a saddlers. At a time where it was mainly the rich who could afford a car, Alfred Dunhill saw a gap in the market for car accessories and thus the business was renamed 'Dunhill Motorities' selling "everything but the motor."

From goggles to car horns to picnic sets and then watches, Dunhill branched out even further, inventing the rearview mirror and developing a product specifically to make smoking in cars easier. His interest in the fashionable art of smoking, Alfred opened a tobacco store and then pipe factory; the cigarette brand didn't take long to follow. Without these new enterprises, it is unlikely that he would have been commissioned for that gunmetal lighter that Connery flourishes in his first Bond appearance - thus resulting in a longstanding relationship with the Bond enterprise.

Alfred Dunhill S/S 2011 @LFW
Alfred Dunhill S/S 2011 @LFW

The Dunhill brand joined the highly acclaimed Richemont Group in 1998, a highly selective group containing only the most luxurious labels, alongside Cartier and Mont Blanc.

Such a heritage brand, isn't is going to be a bit dated for the modern market? With a refreshed design team in 2005, the brand has reaffirmed its dominance in the menswear atelier industry, updating the aesthetic of the clothes and accessories for the modern man. Dunhill even kitted out Great Britain's Olympic team - rather dashing.

Louis Smith in Dunhill, Source

So with heritage being a huge hit on the catwalks and off, gents, why not look to the classic British brand for your wardrobe staples. And ladies take inspiration from Dunhill in preparation for Fall/Winters masculine influence.

And that concludes my look into one of my favourite trends for A/W '14: heritage, with a masculine twist for the womenswear branch. So I leave you with some of my favourite pieces from Dunhills new arrivals, on the right are some similar, perhaps more affordable pieces: top scarf by Glen Lossie, Joseph elbow-patch jumper, and blazer by Asos.

Enjoy the new season!

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