Sunday, 23 December 2012

Product Spotlight/ Avenue 32


There may be only 2 days till Christmas but, if you're like me, that by no means suggests that the Christmas shopping is complete! However if you are one of those busy bees who are well prepared for this impending christmas, you still have a treat in store! Tonight I came across a wonderful website, sort-of a high end Asos, called Avenue 32 - I don't know whether you've heard of them or not. Anyhoo...I for one can't believe I haven't stumbled upon this beauty before!

Voted by British Vogue as the 32nd best  of 100 online store, and I can see why! They some stock some of the best brands around: 3.1 Phillip Lim, Peter Som, Sarah Chloe, Poplin, Giles, J Brand and even Chalayan.

Out of all of the gorgeous products available, my favourites are...


Avenue 32


From left to right.


Cédric Charlier - Midnight Blue Shearling Jacket. 
Cédric launched his collection this year in Paris, and I'm certain he will be someone to keep an eye on for the future. On Avenue 32 you can buy yourself a slice of the very delicious looking pie that is Cédric's first collection before anyone else wises up!

L'Agence - Gold Raglan Jumper. Bang on the metallic trend, this exquisite painted gold foil jumper will definitely make you shine the brightest this Christmas! 

Cédric Charlier - Anthracite Mohair Jumper. I love this piece, another example of the beautiful pieces in Cédric's first collection. I think what I like the most is the simplicity of the design, but it is made more extravagant by the contrasting embroidered collar.

Vika Gazinskaya - Wooden Diamond Jumper. This inventive piece by Vika Gazinskaya is something that I absolutely need. The simple grey marl of the crew neck sweatshirt paired with these kooky colourful wooden diamonds has a beautiful modernist feel. What's even better is that you can move around the diamonds to create your own designs! Simply awesome. 


Giles - Black Peplum Sweater. This simplistic sweater by Giles made it into my top 9 because I adored the peplum feature at the waist which turns this rather ordinary black sweater into something more magical. Another feature of this design which makes it more interesting is the sheer panel at the front. This would look great with a boldly coloured pencil skirt...

Peter Som - Off-white Tuxedo Jacket. So on trend for AW 12/13, this gorgeous tuxedo jacket keeps it simple: it could easily be dressed down with a pair of jeans, or up with a pair of black or white trousers. 

Pringle of Scotland - Dove Grey Contrast Cuff Shirt. You may or may not have noticed but I quite like simple designs with a little bit of contrast; it's simple and modern, which I consider to be one of the best aesthetics around. You could even pair this Pringle shirt with the previous Peter Som blazer. Might look good with a slice of black peeking out from behind the white sleeves!

Peter Som - Houndstooth Double-Breasted Coat. Now this is what I call a coat. Heritage print. Double-breasted. Oversized. I love the classic cut, a completely timeless piece and worth the investment.

Manuela Dack - Grey Suede Jersey Sweater. This, not unlike the Vika Gazinskaya sweater, is very desirable; featuring arrow-shaped cut outs in the suede to reveal the grey of the sweater, this is a very unique product and one I adore. 

So, yes. That is my top 9 favourite things in stock at Avenue 32 at the moment. Sure, the prices may be scary for me: a girl who has only just got her first job (finally earning some money!). But I think, and you may agree with me, that fashion is an investment which enriches your lifestyle. A piece truly has to be worth your hard earned money for you to make that kind of investment. However I think you can see from the beautiful garments I have shown you today, that Avenue 32 can truly cater to all of your lifestyle needs; they really do have some stand-out pieces!

Merry Christmas, everyone! And here's to a happy new year!

Love,
Rachel



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