Marni’s creative director and founder Consuelo Castiglioni says that the collection will consist of her trademark tribal prints with Bauhaus inspired graphics, forming a sporty, utilitarian mood. She added: "I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints.” The womenswear is all about vivid colours and bold prints, with inspiration coming from tribal African designs and simple colour blocks. Key pieces are typically Marni: full pleated skirts, cropped trousers and jacquard knits teamed with dresses made from fabrics ranging from silk to crisp cotton poplin.
Accompanying the clothes will be jewellery, scarves, shoes and bags. The use of African tribal patterns and overworked batik styled blocks of zigzag and circular prints in green and brown feature on skirts and halter necks whilst bold inky blue circled print is used on a clean lined jackets and skirts. The menswear will be subtler with softened colours and washed down fabrics will less loud prints and contrasting trims. A multi-striped men’s knit comes in blue, black and grey.
Castiglioni revealed that she is very proud of the resulting collection, adding that the collections purpose is to “speak to a wider audience and younger generation.” H&M creative advisor Magareta van den Bosch says that the look will be playful but chic, concluding that “It’s fantastic to see how Consuelo Castiglioni coordinates her design, matching new combinations of print and colour.” The range is set to hit about 260 stores worldwide on March 8, 2012. Cant wait!
Too excited for words? Take a sneek peek at what's coming up: