Why are gel based products so popular? Especially in shoots, on runways and editorials gel based make-up is a big hit, but why?
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I love the gel eye shadow used like face paint, so pretty! Make-up in gel form has become even more frequent among top highstreet cosmetic brands such as Maybelline's Gel Eyeliner, Revlon's Gel Blusher,
Lancôme's Gel Eye shadow...the list is constantly growing.
Why are gel based products so popular?
They are so popular because the gel isn't absorbed into the skin like powder and liquid based products. This means that a quality finish stays just that, quality. It needs no second application and doesn't run off of your face. I will bear this in mind when I next shop cosmetics.